Maneki Signage blog

A collection of articles aimed at sharing information about signage and the signage industry in easily-digestible chunks.

Benefits of using Maneki Signage’s online portal

Posted January 11th, 2015 by 

At Maneki Signage, we understand that businesses of today are different from ones in the past. Businesses today are more competitive; efficiency and allocation of resources play a big part in determining the profits at the end of the year. That is why we created this online signage portal to cater to the needs of modern businesses. Your 24/7 signage company is now literally just a click away!

Online Catalog

We painstakingly put together a user-friendly online signage catalog for common signage. Simply select the design, size and quantity, and use our secure online checkout via PayPal. Your signage will be delivered to you within 7 working days via reliable courier company.

Online Order

If your business requires customised basic signage, we have a solution for you! Our online portal allows you to order your branded business sign from the comfort of your office (or home). Our online ordering system lets you select the type of materials and size based for your sign based on your specific requirements and budget. Our system instantly calculates the price for you! No waiting! It is as if you have our personal sales manager at your disposal. Calculating the price this way ensures total transparency regarding the price of our signage order.

Once you are happy with the material, size and price, all you have to do is to upload your design, pay via PayPal, and wait 7 days for your signage to be delivered right to your doorstep. Check out our ‘How To’ section to learn how you can easily install the signage on your own, saving on extra installation cost.

Did I mention, the prices on our online order portal are 20-30% off the market rate? That’s the beauty of online shopping! We don’t need to send people (at cost) over to help you with your signage order, so we can directly take those costs off the price for our online signage products.

Request a Quote

We understand that some businesses like to stand out from the crowd, and have exquisite design for the signage. Simply drop us an email with your specific requirements, our professional sale representatives will contact you shortly with a reasonable quotation. Email us at

Maneki Signage is the only signage company that cares enough about what customers want and how they want it, and then delivers it to them in that fashion. If you are looking to buy signage, be sure to contact us first!

Signage for ‘Kiasu’ people

Posted November 3rd, 2014 by 

Over the past few decades, Singapore progressed tremendously, from a tiny fishing village to a leader in various highly profitable fields. I noticed the distinct change in our clients, from hokkien speaking towkays two decades ago, to tech-savvy young entrepreneurs turn overnight millionaires.

As a local born Singaporean, I share our fellow countrymen’s thrill in finding good bargains. As the saying in hokkien goes, ai cee ai pee (want things good and cheap). Being the 2nd generation towkay in the family’s signage business, I have the dream of integrating real technology with traditional business—to create value for money products and services for Singaporeans.

Over a few drinks with my new business partner, we came up with the following idea: Why not create an online signage company? People of the new generation work differently; we want information fast; we want things immediately. Efficiency is everything!

Hence, our new online signage portal allows kancheong (impatience) people to order signage off our expanding e-commerce website. Select your sign, specify the size you want, attached your artwork, click pay … and voila! Your fully customized quality sign will be delivered right to your door step!

The Goal of Signage: More Business!

Posted October 29th, 2014 by 

Signage has been a persistent element throughout human civilization. There is not one nation, culture, or tribe which does not use some insignia to brand itself with. Even the advent of the digital age has not rendered this ancient human practice outdated—it has merely altered the canvas on which we continue to make the marks that distinguish our identity, products, or services from those of others.

Baring this in mind, it is with some forethought and caution that one has to approach the practice of signage. Proper signage is a necessity for any brick-and-mortar or online business—it is the only way to project their existence to their target audience. The way that existence is projected, directly impacts potential business.

If a customer finds themselves craving a donut for lunch from a variety of unknown bakeries that recently opened up near their workplace, they would, in all likelihood, choose the one with the most impressive signage—unless, of course, there was one bakery with a line of several dozen people in front of it.

Distinct, professionally designed signage will always lure more interest (and, thus, business) to your brand. Humans are naturally drawn to visually striking scenery—and stripped of its signage, your business is just another concrete structure.

That is the reason why, for example, McDonalds spends so much on the signage decorating every one of its franchises. One would think that a brand so globally established and well known has long ago lost the need to be so strikingly visible wherever it is found. But the reality is that McDonalds uses vivid signage to elevate its brand like an oasis in what then becomes a desert of competition.

Any frequent traveler will testify to a variation of the following story. While ‘roatripping’ in a foreign land and successfully avoiding breakfast and lunch out of pure unfamiliarity with the local cuisine, a clearly distinguishable McDonalds, lit up in the middle of an otherwise colorless district peppered with unknown food stalls and shops, proved the safest gamble for a satisfying and familiar meal.

But without signage such visual distinction, McDonalds would just as soon be glossed over by the hungry adventurer as any other brown shed. The same holds true for your business … or any business.

Ultimately, the imperative to eat would soon drive the famished tourist to eat a barely recognisable dish from a store picked for having a somewhat comforting and reputable look to it (branding and signage at work, again).

But one needs not only look at desperate situations to see the value of branding and portraying it clearly with signage.

Even when someone is walking around a mall looking for something as commonplace as a wooden hammer, they are naturally drawn to the impressive looking hardware store standing next to its blandly styled competitor—unless some prior familiarity or brand loyalty overrides instinct.

The above examples are universal, and have been demonstrated throughout history, and will remain a familiar tale long into the future. A visually distinct business is more likely to get a neutral person’s attention (and thus their money), than if it were generic in appearance. This means increased business for the lifetime of the brand—just from getting its signage right, the first time!

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